Britta Helmerdig

Britta Helmerdig - Matching - De Nieuwe Gang
Britta Helmerdig, Matching, 2001

Under a wooden sign sporting the words “The Textiles Co-Operative Society”, hang four lengths of cloth in different sizes and colours, one over the other. … The painted sign above the lengths of cloth doubles as a trading sign and the title of this conceptual piece of work. … The picture object not only rescinds the later distinction of “applied” an “fine” art, but also, in the inscription, tells the source of these materials out of a co-operating society in which artistic and social production are inseparably alloyed.